Moran Mizrachi and her father founded Café Mizrachi in an effort to draw young people to the Jerusalem marketplace (shuk) and city center. Café Mizrachi succeeded in starting a trend, and became the first in a wave of new small businesses in the area. Moran is a chef and owner. She gives her interview outside the café, in the heart of the shuk.
Location: Café Mizrachi is located inside the market, at 12 Hashazif Street.
Matan works to promote community partnerships and understanding through art and events -- especially in Musrara, an often overlooked neighborhood bordering Jewish, Arab, and ultra-Orthodox areas. Matan's group Muslala formed in an effort to rethink public space in Musrara, and has founded an arts collective to foster dialogue between the neighborhood's diverse residents. In his video, Matan guides us through the art exhibit and through his initiatives to reinvigorate the neighborhood.
Links: The Muslala Group (with downloadable art maps in Hebrew and English)
Updates: The Muslala Group recently hosted Between Green and Red, a intercultural series celebrating Ramadan with Musrara's Jewish and Arab residents through storytelling, screenings, and watermelon.
Einat is a contemporary artist and photographer whose deep roots in Jerusalem inspired her to co-found the art gallery, Agripas12, with her husband Yossi and several other artists. Agripas12 was the city’s first city's first co-operative gallery, but since it opened in 2004 it has given rise to the founding of other similar spaces in the city.
Updates: In 2012, Einat's work was featured in group exhibitions at the Bass Museum of Art, Miami Beach; Dana Art Gallery, Yad Mordechai; Herzliya Museum of Contemporary Art; and Andrea Meislin Gallery, New York.
Sha'anan is the frontman of Hadag Nachash, one of Israel's most popular bands. While many of his friends and all his bandmates have moved to Tel Aviv, he has remained a devoted resident of Jerusalem's central marketplace (the shuk). He also helped to found Festival Beshekel, an initiative that aims to make arts and culture equally accessible to all. In his video, Sha'anan guides us through the shuk and explains why he believes Jerusalem is on the precipice of a cultural renaissance.
Updates: Sha'anan has recently opened a bar in the shuk, Casino de Paris.
Itamar was raised as a devout member of the ultra-Orthodox community. As a young adult, he made the inconceivable move of leaving his yeshiva (religious school) and enrolling in a secular university. He tries to balance both worlds, as he continues to participate in the ultra-Orthodox community while integrating into mainstream Israeli life. In his video, Itamar guides us through the insular world of Mea Shearim, giving viewers an insider's perspective of the ultra-Orthodox lifestyle as well as his own thoughts on how the community has evolved.
Ofer is the co-founder and charismatic young leader of the Hitorerut ("Awakening") political party and youth movement, whose campaign made him Jerusalem's youngest city council member. The party encourages young members to "wake up" and take ownership of their community's future through social and political activism. In his video, Ofer shares the optimistic philosophy behind the founding of Awakening, and guides us through a public project with personal meaning for him: an Awakening event in the Old City.
Hitorerut on Facebook
Updates: Ofer split his term with colleague Meirav Cohen, who now serves as the Hitorerut city councilwoman. Though his tenure on City Council has ended, Ofer still acts as the party chairman, continuing to campaign for changes in Jerusalem's neighborhoods.